As the owner or manager of a residential care facility for the elderly (RCFE), you know that your facility is unlike any other. When you look around or talk to your team, it’s easy for you to see what makes it special. The trick, though, is conveying that to other people.
You need a way to make your RCFE stand out from the competition. That means identifying what sets you apart and finding a way to communicate it with the world. For help there, we’ve got a few tips.
Focus on the Experience of Your Residents
Prospective residents and their families want to know one thing: do your residents have a positive experience? Of course, this means keeping them safe and seeing to their medical needs. But it also means offering them opportunities to enjoy themselves and enhance their quality of life.
That means housing them in a beautiful, well-maintained facility. It means offering them fun, from social events to self-improvement opportunities like learning a new hobby. If you’re stumped for ideas, talk to your current residents. Ask them what they love about your facility and if they have any suggestions to make it even better.
If you want to explore further ways you can improve the experience for your residents, we’ve got a blog with a handful of ideas for you.
Think Through Your Digital Presence
The digital world and the real one are increasingly interconnected. And even if your target residents probably aren’t the most tech-savvy demographic, their friends and family likely are. (Don’t believe us? Roughly a third of American adults say they’re nearly constantly online.)
So, how does your RCFE look if someone tries to find you on the internet? Having a website legitimizes your facility and gives you a forum to share what makes it special.
Be Available to Answer Questions
When someone is deciding if they want to live in a residential care facility, they have a lot of questions. The same goes for their support group. Everyone wants to know that they’re moving into a place where they can be as happy and healthy as possible.
Having someone from your team available to answer questions can go a long way. Any time you give someone a tour, leave time at the end for a Q&A. Consider holding open houses with a Q&A session included. And make sure people know how to reach you if they want any additional information. List your phone and email on your website and make sure those lines get monitored so any queries get answered.
Ultimately, work to show potential residents and their families that you’re responsive and caring. In doing so, you can set your facility apart from the competition.
All of this isn’t necessarily easy, but it can literally pay off. So, to free up more of your time and resources to focus on differentiating yourself from the competition, let a team of experts handle your insurance needs. Our InsureMyRCFE team offers comprehensive insurance policies to RCFEs throughout California. Get in touch today by calling (805) 413-5668 or emailing firstname.lastname@example.org.